Flyline Search Marketing™

delivers

Professional SEO Services

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We Are SEO Certified Professionals!

Search Engine Optimization is a continually evolving science. The SEO playing field has historically operated somewhat like a scene from an old western movie. The fastest gun, who could push the envelope the furthest generally won the fight for organic placement. Please hear this message clearly. Those days are gone forever! Why? Because search engines like Google, Yahoo, Bing and Ask have all made it their missions to identify these SEO gunslingers and to flag the sites they support who are pushing the envelope too far. The search engines, especially Google, are now quite effectively restricting organic placement opportunities for website owners who are still trying to play outside the rules. Google solved that problem last year through a major overhaul of the organic algorithms.

Are you playing within the rules? Here is the question the search engines ask when trying to decide whether you are or aren't. Is the website being reviewed engaging in article marketing, directory submissions, social media bookmarking and other commonly known SEO tactics because they drive more value, or are the site owners simply trying to manipulate our organic results? What other websites link to the website being examined? Are those links from credible sites or from sites that we have identified and flagged as link farms. What is the depth of those links. The list goes on and on, in fact Google advises that their organic algorithm considers more than 200 unique factors in determining the most relevant answer to a search engine query.

Bottom line, we encourage you to develop relevant content on your website that clearly differentiates your firm from your competition, explains your pricing, adds value and is original in nature. Yes, it's ok to write your text so that it is keyword rich. No it's not ok to keyword stuff your Meta Keyword tags, Alt Tags or website footers. Does article marketing still work? We believe that it is very likely that Google has identified content and links from article marketing sites as SEO issues that their organic algorithms must deal with. Please do not buy links from people selling them via a cost per link basis. Google has full visibility into virtually ever website out there and their organic algorithms no doubt account for the number and quality of outbound links originating from each website. You do now want Google to find that the majority of the inbound links directed at your website are coming from these link farm sites. 

Our Recommendation

We advise our clients that using an SEO only strategy is not going to prove effective over the short or long term. We recommend that our clients deploy a more comprehensive and global marketing approach. This involves utilizing traditional print media, broadcast media and a Comprehensive Internet Marketing Strategy. Our Comprehensive Internet Marketing Strategy is unique in our industry and delivers results! Yes, it still includes a few traditional "On-Page" and "Off-Page" SEO tools and tactics that search engines haven't flagged as inappropriate. Our focus, however, is on utilizing a full suite of services that drive results and when used simultaneously, compliment and enhance overall program performance.

Our Comprehensive Strategy

> Google Adwords Generates An Immediate New Business Lead Stream

> Web and Call Analytics Monitors Results & Identifies Areas Where Program Improvements Are Needed

> Google Places, Yahoo Local Listings & Bing Local Listings Provide Immediate Organic Lift

> On-Page & Off-Page SEO Helps Build Organic Placement Over Time

> Blogging Increases Information Indexing Capabilities and Helps With Natural Link Building

> Press Release Campaigns Deliver Relevant Information About Your Firm, Enhance Information Indexing Capabilities & Helps With Natural Link Building

On-Page SEO Strategies We Employ For Our Clients

1) Create Search Engine Friendly URL's - It is mission critical to ensure the search engines can easily index and process your websites URL strings via their algorithms. Our website platform and CMS admin tool are designed to allow our site owners to create unique and properly structured URL's for each main, secondary or tertiary navigation page created.

Example: Note that the URL of this particular page on our website is: (http://flylineusa.com/seo.html) This structure ensures that the search engines are able to index both keyword phrase "flylineusa.com" and the keyword "seo." If you view some of our secondary page URL's you can see that we continue with this formating style, but, include a dash between our keywords after the forward slash. Example: (http://flylineusa.com/facebook-fan-pages.html). Our website platform is designed to automatically handle the formatting, you just choose and enter your page names.

2) Create unique Meta Tags - Your website should contain unique meta tags within each source code page. What is a Meta Tag? There are three and they are the Meta Title, Meta Description and Meta Keyword tag. We are SEO certified professionals and can properly format your Meta Tags to ensure they are structured following search engine best practice guidelines. Updating Meta Tags requires access to your websites html source code. Our website platform contains an easy to use Meta Tag update tool that allows our site owners to add their own unique Tags without actually having to access the source code of the site. That ensures that there is no risk of damage to the html coding when tags are updated. We offer a low cost monthly consulting and website guidance retainer to all of our Google Adwords clients. We handle set-up and modification of Meta Tags for all clients under retainer.

3) Content Is Mission Critical To SEO: The search engines are rewarding websites that are serving up relevant, informative and fresh new content. The website platform that we use allows us and our site owners to create an unlimited number of new secondary and tertiary navigation pages. We recommend that you serve up content that one clearly defines the products and services you offer and two provides your site visitors with a clear distinction as to what differentiates your products and services from those offered by your competitors. The more relevant content you serve up, the more keyword phrases you can organic market via your content.

4) Deliver Keyword Rich Content: It is not enough to just serve up content. You need to ensure that you weave relevant keyword phrases that specifically relate to the products and services you offer, throughout your content pages. We recommend that you place the most mission critical terms to your business near the top of the content page. The algorithms historically have assigned higher relevance to keyword found near the top of each page.

5) Sitemaps: It is mission critical that your create a Sitemap for your website and submit that map to the major search engines. Our website platform comes with an XML Sitemap generator. Each time I clients add or update their content, the sitemap generated updates and submits the map for them.

Off Page SEO Strategies We Employ For Our Clients

1) Natural Link Building: - It is mission critical to deploy a Comprehensive Internet Marketing Strategy and not just and SEO only approach. If you want to build natural in-bound links to your website, you will need to deploy a well thought out and professionally managed Social Media Marketing campaign, a Blog and create and submit PR News Releases.

2) Social Media Marketing - Like it or not, your firm needs a Social Media Marketing program. We highly recommend that your hire our firm to custom design and manage a program for your firm. You need a Twitter and Facebook account to start, followed by a YouTube and Linkedin account.

3) Blogging and PR News Releases - A professionally managed blog will greatly enhance your information indexing and link building capabilities. Again, we recommend that your hire our firm to set-up and manage your Blog and your PR Release program. We have a team of professional content writers all trained in SEO best practices. We offer and turn-key package that can generate natural one way in-bound links, stoke up your information indexing engine and drive up your organic placement opportunities.